It took just hours for the protests against Susan G. Komen for the Cure to begin, and they quickly took on the fury and form of a full-blown movement.

 

Online petitions were started. Calls poured forth like an avalanche to withhold donations from the organization for its de-funding of Planned Parenthood, and money was pledged to Parenthood to make up for it. And on Facebook, Twitter and even YouTube, the shock and anger was palpable.

 

And then, in barely three days, it was over.